Brand USA Names Caroline Beteta as Interim CEO
Caroline Beteta will serve as interim president and chief executive of Brand USA starting in November after Fred Dixon steps down.
FTMQ Travel, written by our newsroom0 views
Brand USA has appointed former Visit California chief Caroline Beteta as interim president and chief executive officer, effective November 9. Skift, TravelPulse, Travel Weekly, and Travel Trade Journal all reported on the leadership transition. [1][2][3][4]
Beteta steps into the temporary role as current Brand USA President and Chief Executive Officer Fred Dixon prepares to leave the organization in November to rejoin NYC Tourism + Conventions. Skift reported that Dixon is departing after holding the position for more than two years, a move Skift first revealed in late August. [1]
Beteta previously served for nearly three decades as the chief executive officer of Visit California before announcing her retirement in January, according to Skift. The organization she is temporarily leading, officially known as the Corporation for Travel Promotion, was established in 2010 as a public-private partnership to market the United States as a travel destination. [1][5]
Interim management involves placing an experienced executive into a senior leadership role to manage organizational transitions or temporary gaps. Brand USA currently has legislative authorization and funding through 2027. [5][6]
In short
- Caroline Beteta becomes interim president and CEO of Brand USA on November 9.
- Current chief executive Fred Dixon is leaving Brand USA to rejoin NYC Tourism + Conventions.
- Beteta previously served nearly 30 years as the chief executive of Visit California.
- Brand USA is authorized and funded through 2027.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Caroline Beteta Returns to Brand USA as Interim CEOSkift, 5h ago (the report this story comes from)
- [2]Brand USA Names Caroline Beteta Interim President & CEOtravelpulse.com, 7h ago
- [3]Caroline Beteta hired to secure Brand USA's futureTravel Weekly, 5h ago
- [4]Brand USA appoints Caroline Beteta as Interim President and CEOTravel Trade Journal, 7h ago
Background
- [5]Brand USA on Wikipedia
- [6]Interim management on Wikipedia
Our newsroom writes these reports with the help of software, from the 6 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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